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Sunday, August 17, 2008

Proton our national car.....

On how to make it the next TOYOTA or even BMW.......
What do you think?

Don't you think that Proton going to be benefiting more if the government is to stop imposing high taxes to foreign car?
I think that It will be doing Proton wonder than it will crushed them in the end.

Why?
Basically due to the protection provided by the government, it has made Proton to be complacent.
The irony here is that organization should be complacent due to years of success and not years of slumped.

Yeah, you might think that proton is doing okay and not too bad by looking at the number of proton cars we see on the road.
Well do you think that the consumer will still consider buying the car if the high tax imposed is to be removed. Highly unlikely right?

This is when our Proton will be as competitive as other car maker to sell its car.
Relying on government alone to save them will eventually cost us(Malaysian) dearly.

Once everyone in the market have equal platform, it will create fair competition where better car will succeed and low quality car will be affected.
This constant healthy rivalry will make them ever changing and adapting to the current market and be better than the rest.
Constant benchmarking from the rest of other car maker will be beneficial.
Better strategy and cost & price structure will be adapted to be not only locally successful but also internationally.

Another good thing is that, this will make the consumer to be more powerful.
The more demanding the customer are, the better the outcome of the product due to satisfying the consumer needs.

It will only hurt Proton for the first few quarters but will help Proton in a longer terms.

Furthermore, don't you think that consumer rights is being protected.
Right to have choice and not depriving our rights and force us to consider car that are not worth its value.
There should be giving us value for our hard earned money.

For the government, they will not suffer because then the industry will be better thus higher tax paid.
As alternative the government can impose the high tax only to the HIGH END car maker like the Mercedes, BMW, Porsche and the like because this market segment will not be that price sensitive.
People that buy those cars will buy it regardless of its price since they have the money to do so.

P.S. : What I want to emphasized here is to give value to the public/society/tax payer money.

P.P.S : Proton should not provide low value car at a high price.

P.P.P.S : I'm just doing this to sharpen my analytical skill not politically motivated. And perhaps Proton will benefit from it.

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